Review your G-Cloud Listing in 3 simple steps
Not sure whether or not you made the most of your G-Cloud 10 listing? Here are 3 simple ways you can do your very own listing review.
There’s a lot of work that goes into engaging with the public sector and making it known that you are a G-Cloud Supplier. And it is something to shout about…
But we often hear about Suppliers who can’t clinch those sales because their listing isn’t quite right. After all, in the rush of the 35-day window to complete your submission, things can easily be missed, or the wrong buttons can be clicked.
Although there are rules around it, there are some changes that you can make mid-iteration. First, to know what changes you need to make, you should undertake a review of your listing.
1) Cross-reference for consistency
Because it is often the case that Suppliers have different people/teams working on the front-end questions and the Service Definition, sometimes the information provided across the two can be inconsistent. For example, you’ve said in your Service Definition that you have an ISO 27001 certification but ticked “No” to that question on the front-end. This can be confusing to the buyer and they will more likely go with what is on the front-end, especially when those fields can be used as a search filter. You may not be coming up as a result for things that you should be!
2) Think about your Service Name
Does it describe your service in a concise, immediately-understandable way? Our advice is to avoid using branded product names, because it often isn’t clear what it is or what it does. Think to yourself – will a public sector buyer type this into the search box? You have 10 words to use for your Service Name and this can be edited via your Supplier account.
3) Consider your Pricing – did you upload a SFIA?
Your Pricing document cannot be changed much mid-iteration. You can reduce your pricing but not increase it, and you can’t add costs for new features or modules of your service. One thing you can do, though, is upload a SFIA if you didn’t before. Maybe you didn’t have time, forgot or simply didn’t know what it was when you were applying. But we strongly suggest having one alongside your listing – it’s a document where you can specify your day-rates for any on-site support you provide to help buyers use your services. Without one, you’ll find yourself in a tricky situation if a potential customer asks about your support rates and you don’t have any listed.
There are plenty of ways that you can review and analyse your G-Cloud listing. It’s important to make sure it’s air-tight and optimised to make those sales; then no one is in doubt that you’re the right Supplier. These are just a few aspects of your Listing that you should be considering for improvements, whether they can be made now or if you’ll need to wait until the next iteration comes around.
If you need a hand doing a full review of your Listing, or simply want us to cast our expert eyes over it, then give us a call. Our Listing Review service is well-received and will usually pick up on things under your radar!