Who are we?

Meet the team

The Advice Cloud Team

Here is our expert team who deliver our services to clients. From our strategy and leadership colleagues, to our Client Services superstars, to our marketing whizzes.

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    Chris Farthing - CEO

    A former public and private sector procurement exec, I'm passionate about removing barriers to entry for tech and digital small to medium businesses wishing to sell (better!) to the UK Public Sector.

  • Ella Grant - Managing Director

    I’ve been helping tech suppliers partner with public sector since Jan 2017, and regularly speak at techUK events on social value and procurement. I’m AC’s Social Value Lead and Net Zero 2030 Champion.

  • Chloe Baker - Bid and Framework Executive (CF APMP)

    With a degree in English, Media and Cultural Studies and a background in marketing and communications, I support suppliers with framework applications, bid reviews and their public sector procurement.

  • Morgan Williams - Bid and Framework Specialist (CF APMP)

    I've had a variety of roles in public sector and non-governmental organisations, and now bring this experience to helping clients write the best bids to ensure we have the best public services.

  • Kamla Braithwaite - Projects and Delivery Executive

    I joined Advice Cloud after a career in behind-the-scenes legal research in Trinidad and Tobago. As part of the Client Delivery Team, I enjoy helping clients navigate the UK’s procurement landscape.

  • Nadin Hadi - Projects and Delivery Executive

    Nadin’s career spans storytelling and sales. She worked on economic reports on emerging markets, and in film for 8 years. She supports clients to position themselves effectively in the public sector.

  • Luke Cooksey - Projects and Delivery Executive (CF APMP)

    Previously a public sector teacher, I witnessed firsthand the inefficiencies and potential tech improvements that could be made. Now working with tech companies I’m able to help that come to fruition.

  • Danny Wright - Marketing Lead

    I began my career within the public sector, working in adult education. Since joining the AC marketing team, I’ve enjoyed building a community for suppliers and buyers to help better these services.

  • Christina Smart - Marketing Executive

    I graduated in 2021 with a degree in Marketing and Psychology, and joined the AC team shortly after! You might call me the copywriter, storyteller, social media manager... i just enjoy being creative!

Our Strategic Advisers

Providing us with a wealth of experience and knowledge, our Strategic Advisers are here to demonstrate their industry expertise. They help us deliver amazing services and back up our advice and guidance.

  • Jos Creese

    For over a decade Jos was the CIO and CDO for Hampshire County Council and was named as ‘the most influential and innovative CIO in the UK’. He now is Non-Exec Director at Hants NHS Foundation Trust.

  • Sarah Hinchliffe

    Sarah has worked in the tech industry for 40 years starting as a salesperson and rising to a sales director. She now advises SMEs on how to develop their business for success in the public sector.

  • Lindsay Smith

    Over 25 years engineering strategic growth in software businesses. Our expert on G-Cloud and DOS data and spend, providing guidance to suppliers trying to tackle the market with these complex tools.

  • Tony Singleton OBE

    Tony was at the fore of setting up G-Cloud, as well as previously being the Chief Operating Officer for Directgov and also at the Government Digital Service. Twice in the top 50 influential in UK IT.

  • Rob Macleod

    Longtime IT datacentre pro, more recently Public Sector IT procurement. Rob designed and ran the first G-Cloud procurement in 2011 and was there at CCS to take it through the £1bn a year spend in '18.