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Freshworks | Case Study

We supported Freshworks with upskilling their teams to help them win more business through G-Cloud.

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Freshworks are a global company specialising in customer engagement software for businesses of all sizes, trusted by over 150,000 companies globally. Expanding from easy-to-use Helpdesk software, the Freshworks suite of tools now covers all aspects of customer engagement. Freshworks is one of the fastest growing SaaS companies in the world, and now have 3 products listed on G-Cloud, within separate Gartner Magic Quadrants.



Simon, the General Manager at Freshworks UK required training for his Sales team on the in-and-outs of G-Cloud. The team had already been successfully making sales on the framework, but Simon realised a gap in knowledge which was impacting his team’s ability to make more sales. Having worked with us on multiple iterations of G-Cloud, Simon knew that Advice Cloud had the expertise required to fill this gap and would be able to deliver a quality bespoke workshop to meet Freshworks’ needs.



Simon came to us looking to improve his Sales Team’s capabilities and understanding of the G-Cloud framework. Our G-Cloud Training proved to be the perfect fit for the team. Covering how the framework works, a full review of their listings, development of their keywords, and how to talk to buyers – as well as being bespoke to Freshworks’ needs – ensured that the team got the most out of the time Advice Cloud spent at their offices. Recorded for any absentees, and with a full report produced for the team members, the Freshworks team had tangible resources to take away from the end of an informative day.



Freshworks have accelerated G-Cloud sales across multiple sectors, using the knowledge gained from the workshop to converse more confidently with buyers wishing to use G-Cloud, and in turn making more sales on the framework across central government, NHS and local government organisations. After the initial training in September of last year, Simon arranged a second training to be held in July with another section of his team. Simon had realised the need for G-Cloud knowledge to be passed onto other members of his team, including marketing and account management – and given the success of the first round of training, called upon Advice Cloud for a second session. Upon the completion of this training, the Freshworks UK team are in the perfect position to take further advantage of CCS’ G-Cloud framework.

“The G-Cloud Workshop with Advice Cloud was exactly what we needed – Chris [Farthing, Advice Cloud CEO] was informative, clearly knowledgeable, and had the answers to all our questions. My Sales Team walked away from the session with all the knowledge they required to communicate effectively with Buyers and grow our G-Cloud sales.”

Simon Johnson , General Manager, Freshworks

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