Freshworks are a global company specialising in customer engagement software for businesses of all sizes, trusted by over 150,000 companies globally. Expanding from easy-to-use Helpdesk software, the Freshworks suite of tools now covers all aspects of customer engagement. Freshworks is one of the fastest growing SaaS companies in the world, and now have 3 products listed on G-Cloud, within separate Gartner Magic Quadrants.
HOW IT ALL STARTED
Simon, the General Manager at Freshworks UK required training for his Sales team on the in-and-outs of G-Cloud. The team had already been successfully making sales on the framework, but Simon realised a gap in knowledge which was impacting his team’s ability to make more sales. Having worked with us on multiple iterations of G-Cloud, Simon knew that Advice Cloud had the expertise required to fill this gap and would be able to deliver a quality bespoke workshop to meet Freshworks’ needs.
HOW WE HELPED
Simon came to us looking to improve his Sales Team’s capabilities and understanding of the G-Cloud framework. Our G-Cloud Training proved to be the perfect fit for the team. Covering how the framework works, a full review of their listings, development of their keywords, and how to talk to buyers – as well as being bespoke to Freshworks’ needs – ensured that the team got the most out of the time Advice Cloud spent at their offices. Recorded for any absentees, and with a full report produced for the team members, the Freshworks team had tangible resources to take away from the end of an informative day.
Freshworks have accelerated G-Cloud sales across multiple sectors, using the knowledge gained from the workshop to converse more confidently with buyers wishing to use G-Cloud, and in turn making more sales on the framework across central government, NHS and local government organisations. After the initial training in September of last year, Simon arranged a second training to be held in July with another section of his team. Simon had realised the need for G-Cloud knowledge to be passed onto other members of his team, including marketing and account management – and given the success of the first round of training, called upon Advice Cloud for a second session. Upon the completion of this training, the Freshworks UK team are in the perfect position to take further advantage of CCS’ G-Cloud framework.