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How to Write a Winning Bid Response

Watch our webinar to learn how to write clear, high-scoring public sector bids and avoid common mistakes with tips from Advice Cloud experts.

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Bidding for public sector contracts can be competitive, and every word of your response counts. That’s why it’s so important to make sure your bids are not only compliant but clear, compelling, and focused on what the buyer wants to see.

In our latest webinar, Advice Cloud Bid Manager, Nell Shotton, shares her expert tips for bid writing. We cover everything you need to know to craft a winning response, from structuring your bid and planning your time effectively to embedding your win themes and backing up claims with evidence.

Whether you’re a supplier new to public sector bidding or looking to improve your existing bid writing process, this session is packed with actionable advice you can put into practice right away.

🎥 Watch the webinar below:

Quick tip - if you click the 'YouTube' button, you'll be taken to watch the recording over there and you'll find all relevant links in the description, as well as be able to subscribe to our channel!

What we cover

In this session, we walk you through:

  • The three stages of bidding, and where bid writing fits in

  • How to storyboard and plan your response

  • Why win themes matter and how to use them effectively

  • How to structure clear, buyer-focused answers

  • Final checks before you submit

It’s a must-watch for any supplier looking to improve their approach to public sector tenders.

Need help with your next bid?

At Advice Cloud, our APMP-certified team has helped over 500 suppliers secure more than £1.5bn in public sector business. We can support you at every stage of the bid process, from planning and bid writing to review and submission.

If you’d like to talk about how we can help you craft high-scoring, compliant responses, get in touch with our team today.

Illustration of a person standing beside a bullseye target struck by an arrow, symbolising the clarity and direction needed to build a winning public sector bid strategy. Text reads: 'Create the perfect bid strategy. Click here to book a consultation.' Links to a page where suppliers can book a call to get expert support with their bid strategy.

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