One thing we really push at Advice Cloud is ensuring your sales and marketing strategies are up to scratch. Without a great strategy, organisations of any size will struggle in the competitive and highly regulated market that is the public sector.
We have seen many SMEs and large enterprises alike, even multinational corporations sometimes, struggle to succeed in the public sector. When we work with them, we find their only true aim was to get listed on valuable frameworks or Dynamic Purchasing Systems, but beyond this, they had no concrete plan! To win business you need to take into account every step of the process.
How can I fine-tune my strategies?
We’ve put together a useful guide to help combat the issues that many public sector suppliers face, mainly a lack of time or capacity to get a strategy in place. Our Public Sector Marketing and Sales Strategy guide combines expert insights, top tips and quotes from various partners and advisers.
After reading our guide, you’ll be able to:
- Understand the buyer and their problems
- Plan for the right opportunities
- Integrate public sector-specific tactics
- Build an effective online presence
- Leverage events
- Piece together a social media strategy
- Refine your pitch
- Cultivate partnerships
- Navigate public sector culture
Just click here or on the image below to grab your copy!