Webinar: Set a successful public sector Sales and Comms strategy
We're back with our second webinar packed with more tips for selling to gov! Join us on the 28th of March 2018 10-11am, to find out how to set up a successful public sector sales & comms strategy.
The question of “how to market and sell to the public sector” is one that comes up time and time again with suppliers. The public sector commercial climate is quite different to that of the private sector; departments need to meet the needs of the whole of society, not a specific target market. Their challenges and processes are different. This needs to be reflected in the supplier’s sales and communication strategy, but unfortunately that is not often the case.
The lack of a clear Public Sector Marketing and Sales Strategy is one of the main culprits in stopping suppliers winning contracts. To help suppliers avoid this pitfall we are running a special webinar on the 28th of March 10-11am. Join our Sales and Communications experts and get some actionable tips and advice that will help you build your Strategy.
The webinar will include:
- The importance of Eminence and Influence in your Marketing and Sales Strategy & top tips on how to get started – One of the most asked questions by suppliers, in our experience, is “who are the influencers I should target”. Our newest Strategic Advisor Bill Mew will introduce you to a sales and marketing approach that is built around targeting the right people.
- Write effective public sector stories – Toby Gavin, MD at our partner organisation MantisPR will help you plan effective public sector content. It’s all about telling your story using clever content circulated through the right channels, to reach the right people!
A bit about the presenters:
Toby Gavin, Managing Director, MantisPR
Toby has over ten years of experience in successfully supporting IT companies selling into the UK public sector with their communication needs. He is a firm believer, advocate and practitioner of ‘True Public Relations’ and ensuring all publics and stakeholders are engaged in all PR programs to the betterment of client profile and perception. His approach to PR consultancy is that of no-nonsense and honesty.
Bill Mew, Advice Cloud Strategic Adviser
Bill Mew is a cloud visionary, campaigner and strategist. Previously a global leader for the world’s top fintech firm and now a strategist for UKCloud. Bill is a prolific blogger and speaker on issues such as privacy, cloud, govtech and OpenStack. He is also one of the world’s top social media influencers on these topics, and offers strategic advice on content and influencer marketing.