[Webinar]: Public Sector Marketing Masterclass
Join our public sector experts on the 20th of September 10 – 11am, as they share their secrets for successfully marketing to government!
A hurdle that often stops suppliers in their tracks is where to start when it comes to marketing to the public sector. In a highly competitive space, how can suppliers grab the attention of government and facilitate the right conversations?
It is true, the landscape of the sector is very different and requires a unique approach. Join our webinar to find out:
- How to utilise the media to influence public sector buyers – Learn from Toby Gavin, MD of one of the most successful public sector PR agency MantisPR, what you should be writing about and how to get started. You’ll also find out how to measure your PR successes.
- Become an influencer and use social media to your advantage – Cloud and security influencer extraordinaire Bill Mew will share with us the dark art of influencer marketing and how best to go about building relationships with buyers on social media.
- The wrong ways to market your solution…and a few right ones! – Find out from Jos Creese, former CIO and public sector messaging expert, how to frame your solution in a public sector friendly way and his top tips for effective public sector messaging.
Meet the experts:
Toby has over 10 years of experience in successfully supporting IT companies selling into the UK public sector with their communication needs. He is a firm believer, advocate and practitioner of ‘True Public Relations’ and ensuring all publics and stakeholders are engaged in all PR programs to the betterment of client profile and perception.
Bill is a cloud visionary and campaigner. Previously a global leader for a top fintech firm and now a strategist for UKCloud. Bill is a prolific blogger and speaker on issues such as privacy, cloud, GovTech and OpenStack. He is also one of the world’s top social media influencers on these topics and advises on content and influencer marketing.
Jos has 30+ years of IT leadership experience, being former CIO and CDO for Hampshire County Council. Whilst there, Jos lead a range of ground-breaking shared services. Jos has set up and chaired the Local Public Service CIO Council and has also worked with Central Gov on strategic programmes including open data, ID cards & supplier negotiation.