Get your Sales and Marketing Strategy Right for G-Cloud 13

We think G-Cloud is great! But as we always say, it requires more than just waiting for sales to pour in; you need a great public sector sales and marketing strategy in place.

 

With the G-Cloud 13 application window creeping up, we’ve put together all our best advice into one handy guide – ‘Setting a Public Sector Sales & Marketing Strategy’.

 

In this guide we cover:

• The tactics suppliers can integrate into their sales and marketing strategy
• The best ways to engage with public sector prospects
• How you can find out more about buyers, and make sure they’re the right ones to target
• How to tap into the public sector culture when building your strategy

It’s worth having a look at your strategy whether you’re brand new to the framework or have been on it for a while. This best practice guide will help you do just that!