[Video] G-Cloud marketing strategy: Part 1
In our new three part video series, Strategic Adviser Lindsay Smith explains how to set up a successful G-Cloud marketing strategy. Check out part one, ‘Focus’, now!
We’ve broken down one of the most important elements of your G-Cloud strategy; marketing – just in time for G-Cloud 11! In our new three-part video series, Lindsay Smith explains how to set up your marketing strategy for G-Cloud.
In the first video, Lindsay discusses ‘Focus’ and explains the importance of:
- Targeting the correct buyers on G-Cloud
- Understanding the motivations and desired outcomes of your targeted buyers
- Not wasting marketing efforts on unlikely buyers
We hope you enjoy it, and keep your eyes peeled for Part 2 coming next week!