Meet the team
The Advice Cloud team
These are some of our expert team who deliver our services to clients. From our strategy and leadership colleagues, to our Client Services superstars, to our marketing whizzes.
The people you work with
Procurement specialists, bid writers and framework experts
Chris Farthing
CEO and Founder
A former public and private sector procurement exec, I'm passionate about removing barriers to entry for tech and digital small to medium businesses wishing to sell (better!) to the UK Public Sector.
Ella Grant
Managing Director
I've been helping tech suppliers partner with public sector since Jan 2017, and regularly speak at techUK events on social value and procurement. I'm AC's Social Value Lead and Net Zero 2030 Champion.
Shelly Bennetts
Head of Delivery
For over a decade I've worked in in-house bid teams across print management, digital comms and FM, in both public and private sectors. That experience shapes everything about how I lead the team here.
Chloe Baker
Framework Bid Manager (CF APMP)
With a degree in English, Media and Cultural Studies and a background in marketing and communications, I support suppliers with framework applications, bid reviews and their public sector procurement.
Morgan Williams
Bid Manager (CF APMP)
I've had a variety of roles in public sector and non-governmental organisations, and now bring this experience to helping clients write the best bids to ensure we have the best public services.
Nell Shotton
Bid Manager
I have over 8 years' experience winning bids in the private sector, now helping businesses succeed in the government space. I am passionate about creating smart bidding strategies to help our clients.
Ruth Headlam
Bid Executive
Using my two history degrees and years of Bid Management experience, I look forward to continuing to help businesses obtain and retain business within the public sector.
Libby Harris
Framework Executive
Framework Executive with 6 years' experience in public and private sector bids, 4 of which has been in the IT industry.
Joseph Marsh
Framework Executive
I joined Advice Cloud to get stuck into the world of public sector procurement, and there's always something new to learn. Away from work, I'm working towards my first novel.
George Higgins
Framework Executive
After switching careers from academia to bids and frameworks, I now help clients navigate complex tech framework submissions and build the strongest case for winning public sector work.
Rebecca Wager
Framework Executive
With 20 years' experience in bid and framework management, and now a Framework Executive at Advice Cloud, I support clients through the entire lifecycle of public sector framework submissions.
Sarah Turner
Head of Marketing
With 20+ years in marketing, I lead our strategy and love testing new ideas, analysing data, and creating great experiences that make things easier for our clients and prospects.
Christina Smart
Campaign and Content Manager
With a background in psychology, I lead our campaigns and thought leadership strategy, translating expertise into stories that connect with the right audiences.
Kamla Braithwaite
Account Manager
After a decade as a Judicial Researcher in Trinidad and Tobago, I joined Advice Cloud's Client Delivery Team. Now an Account Manager, I help clients implement their public sector priorities.
Jack Ball
Frameworks and Bids Adviser
With over a decade in sales, I know the best conversations are about understanding what someone actually needs. I lead on new business, and aim to give you the best first impression of Advice Cloud.
What clients say about our team
“Working with Chloe was an absolute delight. Always attentive to our needs, available for quick, effective chats, and feedback was spot on. I loved the open to “negotiate” when we wanted things that were not entirely by the book and find creative solutions that would adhere to the rules but also express our methodology and style of work.”
“I thought the process was really good, effective. A lot of it was a bit of a new language for me, but the team were great at explaining what was needed and why. I'm going to say particularly Nell, who was amazing!”
Our Strategic Advisers
Industry expertise behind our advice
Providing us with a wealth of experience and knowledge, our Strategic Advisers are here to demonstrate their industry expertise. They help us deliver amazing services and back up our advice and guidance.
Sarah Hinchliffe
Strategic Adviser
Sarah has worked in the tech industry for 40 years starting as a salesperson and rising to a sales director. She now advises SMEs on how to develop their business for success in the public sector.
Tony Singleton OBE
Strategic Adviser
Tony was at the fore of setting up G-Cloud, as well as previously being the Chief Operating Officer for Directgov and also at the Government Digital Service. Twice in the top 50 influential in UK IT.
Maureen Gore
Strategic Adviser
Maureen has 24 years of public sector commercial experience, with the Home Office, Education, DHSC, MHCLG, BBC (created the BBC Digital framework), and others.
Deepesh Mistry
Strategic Adviser
A seasoned commercial leader with 25+ years across sales, channel, distribution and client-side roles, delivering critical programmes at global scale.
Want to put our team to work?
Tell us what you are trying to win and we will point you to the right person on the team.