Market Assessment and Action Plan
Put your efforts into the buyers who will buy, not those that won't
Many suppliers who want to sell to the public sector take a 'hit and hope' approach, but often end up missing the target. This service provides access to an independent public sector specialist who can help make your public sector go-to-market strategy a success: discover where your addressable buyers sit, how they buy, how your proposition reads to them, and what to do about it over the next four quarters.
- 100% listing success rate on G-Cloud
- 97% average quality score across other frameworks
- Over £2.5bn of business influenced
- 12+ years in the public sector
Who this is for
This service is built for suppliers already selling, or trying to, but who cannot yet see the market clearly enough to know where to aim.
What this service delivers
- A written Market Assessment and Action Plan. One independent document your board can act on.
- A quarter by quarter plan for the year ahead. You know what to do first, and what can wait.
- An independent read on your value proposition. How your offer lands, from someone who bought.
- A view on your routes to market. Where direct works, and where a partner is faster.
- A prioritised list of who to target, and where. Effort aimed at buyers with budget and a reason.
- A follow-up call two weeks after the report. Time to read it, then a chance to ask questions and discuss what comes next.
How it works: four stages
Scoping questionnaire.
A structured brief: your target buyers, your current activity, your wins and losses, your frameworks and your biggest challenges.
Independent research.
Your market, your blockers and your competitive position, researched and worked into a pack of talking points.
The workshop.
An online workshop with your team: the destination, the gap, positioning, framework conversion and timelines.
Your action plan.
A written report issued after the workshop: gap analysis, positioning, roles, timelines and next steps, quarter by quarter, covering the next 12 months.
Your advisor
Maureen Gore, Chartered MCIPS
Twenty-four years in public sector commercial and procurement roles, including the Home Office, the Department for Education, DHSC, MHCLG and the BBC, where she created the BBC Digital framework.
Most recently an Associate Commercial Specialist in the Government Commercial Function, heading Home Office digital and technology central contracts.
At Advice Cloud she advises technology suppliers on framework strategy, opportunity research and routes to market.
Optional add-on modules: go further where the plan says you should
The Market Assessment and Action Plan tells you what to do next. These six modules address the delivery against those actions. Each is scoped as additional advisor time on top of the core engagement and agreed before any work starts, so you buy only the ones your own plan calls for.
Framework answer remediation
A weak framework answer reviewed and rewritten. A poor security clearance response on G-Cloud, for example, can quietly shortlist you out of central government competitions.
Opportunity alerting set-up
Notice monitoring configured against the CPV codes that match what you sell, so the right opportunities reach you and the noise does not.
Incumbent and integrator mapping
A Find a Tender and Contracts Finder review, identifying who is already delivering the programmes you want to be part of, with introductions where possible.
Pre-market engagement watch
Tracking market engagement activity on named programmes, so you are in the conversation while the requirement is still being shaped.
Reseller and route to market list
A named list of technology resellers and partner routes worth approaching in your part of the market, rather than a generic directory.
Wider framework shortlist
The software frameworks outside the Government Commercial Agency (GCA) that your buyers genuinely use, and which of them are worth your time.
| How the modules work | Where it stops |
|---|---|
| Quoted as advisor time on top of the core engagement. | Bid writing and bid review are separate services. |
| Sold in blocks rather than single hours. | Getting listed on a framework. |
| Scope agreed in writing before any work begins. | Anything outside these six is quoted on its own. |
Timeline and investment
Typically four to six weeks
From payment received to delivery, subject to receiving confirmation of necessary information about your business and objectives.
Agreed before we start
With no hidden costs. What you pay depends on a variety of factors including the depth of assessment required and any add-on services that are required.
Start with a scoping call
Tell us what you are trying to sell, and we will tell you whether this is the right place to start.
We are public sector procurement specialists, not a generalist bid house. When you work with Advice Cloud you are working with a team that has deep expertise and a desire to help you succeed, whatever your level of experience.
Why Advice Cloud
- We are independent. We do not resell, we are tied to no supplier, and we have no reason to tell you what you want to hear.
- We manage framework applications every working day, so our advice reflects what buyers and the Government Commercial Agency (GCA) are doing now, not what was true last year.
- Every assessment is delivered by a public sector procurement specialist, not a generalist bid consultant.
- We have been delivering framework listings since 2012, across almost 400 competitive listings on 22 agreements.
"I wish I'd known about Advice Cloud sooner... they have helped us win over £104m since we started working with them. We hugely value their partnership."