Advice Cloud are public sector procurement specialists and G-Cloud consultants. We specialise in assisting both Public and Private organisations in buying and selling services that include IT, Cloud, Business Process Outsourcing (BPO), Digital and Professional Services.

We work with organisations of all sizes, from large multi-billion global entities to Micro/SME businesses and Start-ups; Central Government Departments, Local Authorities, Blue Light services, Education, Housing, Healthcare/NHS, and more.

You can read all about how and why MD Chris started Advice Cloud here.

Do you want to sell to the public sector?

With over 80 years’ of combined experience in public sector procurement from both the buyers’ and the suppliers’ side, we know how the process works, what public sector organisations value and the requirements and standards they have to meet.

We know just how daunting the process can seem for both sides and understand that it can feel even more intimidating for smaller businesses with no in-house tender experience. That’s where we come in.

The first step is to discover the right framework for you. Find out more here.

Are you a public sector body looking for procurement support?

As experienced buyers, we have used the G-Cloud framework to buy services on behalf of public sector authorities since August 2012. This has given us a thorough understanding of the G-Cloud procurement process, the supplier landscape, and the challenges that you may face when using the framework and switching to cloud-based services.

We provide organisations across the public sector with either support for specific parts of the process, or an end-to-end service. Alongside G-Cloud related services, we also provide other public sector procurement consultancy. To find out more visit our Buy for government page.

Above all…

We pride ourselves on our 100% success rate on all frameworks and we are a truly friendly, approachable and diligent team!

We believe in…

Excellent service & knowledge sharing.
Kindness and respect.
Freedom of speech.
Power of being positive.
Taking responsibility for our growth.
Having fun.

Advice Cloud Team

Image of Chris Farthing

Chris Farthing

Managing Director

By day I run Advice Cloud, or rather I get to say yes to my exceptional team and get out of their way. Outside of work, I’m a super proud dad, husband, wannabe scratch DJ..
Passions: Technology, Public Procurement, SME’s, good coffee and the mighty Spurs.

Image of Tony Singleton OBE

Tony Singleton OBE

Strategic Adviser

I'm looking forward to sharing over 35 years of government experience with our clients. I've been called the government digital pioneer and the godfather of G-Cloud. Not ready to put my feet up just yet.
Passions: SMEs, transforming ideas into reality, cycling.

Image of Jos Creese

Jos Creese

Strategic Adviser

Let’s create & sustain a 'digital shift' in government & help our clients make the most out of opportunities open to them. With over 30 years IT leadership experience, including CIO & CDO roles, there's a lot to share.
Passions: Debunking tech myths.

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Bill Mew

Strategic Adviser

Formerly a global leader for the world’s top fintech firm and currently a strategist for the UK’s top govtech firm, I am a prolific blogger and social influencer. From strategic positioning to communication, influence and outcome – I am your man.
Passions: SMEs, privacy, cloud and govtech.

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Dave Briggs


I help organisations change to make the most of technology, ultimately delivering better outcomes for customers.
Passions: 90s indie, modernist literature, test cricket.

Image of Emina Demiri-Watson

Emina Demiri-Watson

Marketing Manager

Love my job! Been at it over 10 years now. From managing digital marketing for a £5m national government funded programme and working with UN agencies to supporting SME’s and community groups... At home enjoying motherhood (well mostly!)
Passions: D&D, fishing, technology.

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Terry Shepherd

Sales Manager

For the past 12 years I have been selling Cloud Services to UK based SMEs.
Passions: winning new business that offers transformational services to the end user.

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Ella Grant

Client Executive

I joined Advice Cloud after graduating from the University of Sussex with BA History and MA Environment, Development & Policy. My experience spans fundraising, marketing, hospitality and e-learning. Loving working with Team AC and my great clients!
Passions: environment, charity, travel.

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Summer Reed

Marketing Executive

A graduate from the University of Sussex and with 6+ years customer service experience. I enjoy working with a fab team & in the dizzying world of public sector procurement!
Passions: cinema, 80's music & of course pizza.

Image of Izzie Winstanley

Izzie Winstanley

Business Operations Assistant

I’m excited to be the latest addition to the Advice Cloud family. I have varied working experience, from sales & marketing, hospitality and education.
Passions: Travel, learning yoga and admiring the dogs of Brighton (& Hove) until I get my own.