The Advice Cloud team
Who we are
Public sector procurement specialists and technology framework experts, working to make procurement fairer, more effective and more responsible.

We believe in the potential of the public sector’s purchasing power to create wide-scale change in the UK and beyond.
People and the planet rely on governments to make equitable decisions, and procurement has a major impact on society and the environment. The UK public sector spends over £400bn a year with private sector organisations (House of Commons Library).
We exist to ensure the public sector can deliver digital transformation effectively for the people who rely on public services. We give ethical, progressive suppliers the opportunity to sell their technology services to the public sector.
How we work
Progress with purpose
We want ambitious suppliers to succeed, while helping public organisations buy from businesses that are ethical, sustainable and committed to improving their services and operations.
Fair and compliant
Helping the public sector procure the best available technology and ICT services.
Socially responsible
Supporting suppliers with sustainable, ethical supply chains and meaningful social value.
Better together
Building effective partnerships between government and the private sector.
Our partnerships and memberships
Going further for our clients
We work with specialist partners and industry communities to give technology suppliers broader, better-informed support.




UN Goal 9
Supporting industry, innovation and infrastructure through better connectivity and digital services.
UN Goal 17
Strengthening effective partnerships between government and the private sector.
Since 2013
The Advice Cloud story, so far
From one big idea to a community of specialists helping suppliers and buyers improve public services.
2013
Where it began
Founder Chris Farthing began helping technology suppliers understand and join G-Cloud 4, drawing on his experience as a buyer.
2014
Advice Cloud takes shape
After supporting the first formal clients on G-Cloud 5, Advice Cloud became a company and expanded into more public sector frameworks.
2015-2019
A growing team of specialists
The team grew alongside the Digital Marketplace, broadening its framework expertise and helping an expanding community of suppliers.
2020-2022
A more responsible business
Advice Cloud became a flexible remote team, began its journey towards a Teal organisation and achieved Social Value Quality Mark Level 1.
Today
Better procurement, better public services
We continue to bring technology suppliers and buyers together through fair, compliant and transparent procurement.