Advice Cloud are public sector procurement specialists and G-Cloud consultants. We assist both Public and Private organisations in buying and selling services that include IT, Cloud, Business Process Outsourcing (BPO), Digital and Professional Services, and more. Our advisory services include business surgeries, go to market assessments, customised client workshops and a range of specialist consultancy support, tailored to help clients to position their products and solutions optimally for the public sector’s needs and challenges.

We’ve worked on government staples such as Digital Outcomes & Specialists and G-Cloud, to larger more competitive frameworks such as Network Services, Technology Services, Digital Capability for Health and more. We know what it takes to get suppliers listed on valuable, compliant and used routes to market.

We work with organisations of all sizes, from large multi-billion global entities to Micro/SME businesses and Start-ups; Central Government Departments, Local Authorities, Blue Light services, Education, Housing, Healthcare/NHS, and more.

You can read all about how and why Chief Executive Officer Chris started Advice Cloud here.

Do you want to sell to the public sector?

With over 80 years’ of combined experience in public sector procurement from both the buyers’ and the suppliers’ side, we know how the process works, what public sector organisations value and the requirements and standards they have to meet.

We know just how daunting the process can seem for both sides and understand that it can feel even more intimidating for smaller businesses with no in-house tender experience. That’s where we come in.

The first step is to discover the right framework for you. Find out more here.

Are you a public sector body looking for procurement support?

As experienced buyers, we have used the G-Cloud framework to buy services on behalf of public sector authorities since August 2012. This has given us a thorough understanding of the G-Cloud procurement process, the supplier landscape, and the challenges that you may face when using the framework and switching to cloud-based services.

We provide organisations across the public sector with either support for specific parts of the process, or an end-to-end service. Alongside G-Cloud related services, we also provide other public sector procurement consultancy. To find out more visit our Buy for government page.

Our sister company, Advice Gov, is for procurement support that isn’t just related to the technology industry.

We believe in…

Excellent service & knowledge sharing.
Kindness and respect.
Freedom of speech.
Power of being positive.
Taking responsibility for our growth.
Having fun.

Advice Cloud Team

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Chris Farthing


By day I run Advice Cloud, or rather I get to say yes to my exceptional team and get out of their way. Outside of work, I’m a super proud dad, avid music lover & skydiver.
Passions: Technology, Public Procurement, SMEs, good coffee and the mighty Spurs

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Ella Grant

Managing Director

I joined AC as a postgrad (MA Environment, Development & Policy) and soon after won a Sussex Business Award. Now MD, I’m actioning our visions and values to ultimately see improved public services and have fun doing it!
Passions: environment, social justice, travel

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Jos Creese

Strategic Adviser

Let’s create & sustain a 'digital shift' in government & help our clients make the most out of opportunities open to them. With over 30 years IT leadership experience, including CIO & CDO roles, there's a lot to share.
Passions: Debunking tech myths.

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Tony Singleton OBE

Strategic Adviser

Tony was at the fore of setting up and designing G-Cloud, as well as previously being the Chief Operating Officer for Directgov and also at the Government Digital Service. He has twice been named one of the top 50 most influential people in UK IT.

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Sarah Hinchliffe

Proposal Consultant

Building on a thirty+ year sales career, I now indulge my love of organising people, processes and proposals to help SMEs win more business in the public sector. I can support you, coach you and teach you to build compelling stories to convince your clients. Passions: Professionalism and sharing my knowledge and experience.

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Rob Macleod MCIPS

G-Cloud Consultant

Longtime IT datacentre guy more recently Public Sector IT procurement. For my sins, I designed and ran the first G-Cloud procurement in 2011 and was still there at CCS to take it through the £1bn a year spend in 2018. Proud G-Cloud evangelist!
Passions: Books, boats & buying cars.

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Paul Kennedy

Blue Light Strategic Adviser

I strive to see frontline staff on our emergency services equipped with the best available technologies with access to the best quality data to enable them to manage risks and do their job more effectively. I am hugely proud to have served as a police officer for 30 years.
Passion: improving blue light services with tech

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Jessica Figueras

Strategic Adviser

I’m a tech analyst and strategy adviser. Previously Chief Analyst at GlobalData Public Sector, today I work with start-ups and scale-ups on growth strategy and product development. I also undertake secure tech futures research for the UK government, and am Vice Chair of the UK Cyber Security Council. Passions: Data, the role of tech in civil society

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Lindsay Smith

Strategic Adviser

Over 25 years engineering strategic growth in software businesses. Methodology: 'lift & shift' a successful product to a new market. Now, G-Cloud has created the perfect candidate market but the shift takes experience.
Passions: working with bright open minds, bike and country lanes

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Morgan Williams

Bid and Framework Specialist

I've had a variety of roles in public sector and non-governmental organisations, in customer service, management and most recently, social research. I have Masters’ degrees in International Politics, and Social Research Methods. I’m really proud to be part of the AC team, helping to improve government services for everyone. Passions: Camping, Dogs, Whisky, and Politics!

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Kamla Braithwaite

Operations Assistant

As a researcher in the Judiciary of Trinidad and Tobago for almost 10 years, I developed a passion for improving access to justice for all through education. This led me to pursuing an MA at the University of Sussex after which I joined Advice Cloud in October 2020. My background gives me a unique perspective and I enjoy interacting with clients and sharing my understanding of how public procurement works, while harnessing public purchasing power for social and environmental good. Likes: new experiences, good food, and a good lime.

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Joe Fuller

Operations Assistant

I studied Philosophy at the University of Reading, and I have enjoyed supporting the community through my previous roles in journalism, PR, libraries and customer service. I now enjoy supporting SMEs and the public sector through my work at Advice Cloud! Passions: music, film, opera, theatre, dance, podcasts, gaming, art, walking, mindfulness, Scrabble.

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Luke Cooksey

Operations Assistant

Since graduating with a BSc in Psychology from Bournemouth University, I’ve taught in many different capacities in and out of the UK. I'm proud to be a part of such a welcoming team here, helping to guide businesses and improve government provision of services. My passions are: Social good, cooking, and people.

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Chloë Baker

Bid Assistant

With a degree in English, Media and Cultural Studies and a background in marketing and communications, I am on hand to support SMEs and assist our clients with their framework bids. My passions include but are not limited to: books, film, theatre, The Beatles, equality and plants.

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Danny Wright

Marketing Lead

Aside from graduating in Marketing from Portsmouth University, I've had many different marketing and support roles in various public sector orgs and charities over the years. Combining both together to help SMEs and businesses is great! I love: Music and records, cooking Japanese food and the summer months.

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Christina Smart

Marketing Executive

I originally joined AC as an intern and was lucky enough to graduate with a degree in Management and Marketing with Psychology at the same time as a new role in the marketing team opened up. I have an interest in helping wider communities and the planet through my work, which in the past has been largely via social media. I love perfecting my vegan recipes, acting, figure skating, and developing my personal social media strategy!