What to expect from Win Central Government Business

Central Government is the biggest spender on ICT in the UK and as such presents the most profitable opportunity for suppliers looking to make the public sector a success. On G-Cloud alone, Central Government Departments have already spent over £4bn – this is 80% of all the spend that has gone through G-Cloud!

However, the scale of Central Government is daunting, and to win a slice of that business suppliers need to have an in-depth understanding of the environment into which they are selling.

Win Central Government Business with former G-Cloud Director and long standing civil servant Tony Singleton OBE is designed to help you understand Central Government, fast track engagement with your prospects and help you increase your sales.

The service is broken down into five steps, ending in a bespoke strategy workshop:

  • Background research – Tony takes a deep dive into your business
  • Analysis – Tony’s analysis is based on his Central Government experience. Here he will start to piece together a plan and a series of challenging questions for the workshop
  • Advisory – in open dialogue before the workshop, you and Tony will work together to develop an agenda for the day
  • Workshop – The half day workshop itself is adapted according to your needs, preferences, ambition and Tony’s preparation. It is delivered in your offices
  • Confidential bespoke report – The report will provide you with an actionable plan you can take forward to help you win central government business


The benefits

The bespoke “Win Central Government Business with Tony Singleton OBE” service provides you with a number of key takeaways that will significantly improve your ability to make Central Government sales.

  • You will gain a deep understanding of Central Government – with clarity on the priorities and targets for your business
  • Clear actions to enhance your current approach
  • A focused and bespoke action plan – delivering increased sales and traction, including building contacts, events, skills, marketing and engagement activities

You will also be provided with a confidential bespoke report to take away from the workshop, containing all of Tony’s findings and recommendations, with an action plan to take forward.

For more information on how you could Win Central Government Business check out our Service Pdf. 

To put it simply, Tony Singleton gave us insights that we wouldn't have been able to obtain by ourselves. We were able to use the feedback a in a meeting with a government department, and they were really impressed with what we presented

Ben Sims, Account ExecutiveFreshworks

A bit about the facilitator

Tony Singleton brings experience of over 35 years working in Government to Advice Cloud. As a graduate of the Cabinet Office’s Major Project Leadership Academy, he was Chief Operating Officer for Directgov from 2006 to 2011, before becoming Chief Operating Officer of the Government Digital Service. From March 2014 he was the G-Cloud and Digital Commercial Programme Director, a post he maintained until March 2016. Tony has twice been named one of the top 50 most influential people in UK IT and has been awarded an OBE in the Queen’s Birthday Honours List 2014.