The Marketplace Contender: PSTG
Interview with Enzo Daniele, Commercial Director at PSTG, a South East London based provider of IT solutions for a number of NHS organisations. One of our clients and definitely a digital marketplace contender!
Welcome to the Digital Marketplace Contenders, Enzo. Let’s start by you telling us about your company; what is your value proposition?
Thanks, I’d love to. PSTG – which stands for the Professional Services Technology Group – provides IT solutions and services for the data centre around everything from end user computing to unified communication and networking. We’re essentially an IT solutions and professional services group that helps organisations in a number of core areas around data and security. In terms of stats and facts, we have about 24 staff now, starting off as an IT reseller but evolving very quickly into what we are now, as we worked more and more with helping all sorts of organisations start to take advantage of the cloud.
Sounds interesting. What is its relevance for the public sector? Do you have any examples of organisations in the sector that have used you successfully?
Our business split is about 60% public sector, 40% not. In the public sector, we have been concentrating on the needs of the NHS in particular. As a result, we have accumulated a lot of experience helping people with issues like improving the patient experience, use of medical imagery in things like PACS, email archiving and many other problems. In terms of specific users, we’ve got a great case study on our site about our work at Moorfields Eye Hospital and Barking, Havering Redbridge University NHS Trust.
I think it’s important to say that we offer quite a broad range of solutions, meaning we are in a good position to help a Trust’s CCIO meet a range of challenges.
How did you find the process of on-boarding onto the Marketplace, and do you have any guidance or others on the basis of that experience?
We decided to get onto G-Cloud as we saw it could give a lot of value to our customers, especially around transparency of pricing. We’re very much about value for money at PSTG, and we know that’s a very big value for the public sector ICT customer too, so going onto G8 seemed like a great way of making it as simple and easy as possible for the public sector customer, especially the NHS one, to work with us. As the Digital Marketplace wasn’t an area we were that familiar with, and we wanted to be as compliant as we could, too, we contracted some expert help from the guys at Advice Cloud, who were able to give us some excellent professional guidance in how to complete the process of getting on the Framework as smoothly as possible.
If ThinkDigitalPartners.com came back to talk to you in a year, what would you like to be able to say you’d achieved in the public sector IT space?
It’s an exciting time for us at PSTG, it’s a great market and I think it’s going to be an important year for us. The Marketplace looks like a great place for us to raise our profile and cement our reputation as a highly credible and professional supplier to the public sector market. So in a year, yes, I’d love to say we’d won a lot of business off it – but I will also say that we know we’re going to have to work hard to get it. There’s a misconception that just being on G-Cloud means that’s all you have to do – that the sales just start rolling in! We know that’s not how it works, and that we need to continue to market what it is we can offer just as hard as we were doing before we got on.
Good luck, Enzo – nice to talk to you today.
This interview is part of the ThinkDigital Partners DigitalMarketplace Contenders series. It was first published here.