Get your sales and marketing right for G-Cloud 11
We think G-Cloud is great! But as we always say, it requires more than just waiting for sales to pour in and, ultimately, a good public sector sales and marketing strategy.
To help you get started on your G-Cloud 11 journey, we’ve put together all our best advice into one handy guide ‘setting a public sector sales & marketing strategy’.
In this guide we cover:
- The tactics suppliers can integrate into their sales and marketing strategy
- The best ways to engage with public sector prospects
- How you can find out more about buyers, and make sure they’re the right ones to target
- How to tap into the public sector culture when building your strategy
If you’re brand new to G-Cloud, or you’ve been listed on the framework for a while now, it’s worth having a look at your strategy and getting it right – and this best practice guide will help you do just that!