[Video] G-Cloud marketing strategy

Our Strategic Adviser Lindsay Smith breaks down how to set up a successful G-Cloud marketing strategy in this three-part video series.

Throughout these three videos, Lindsay raises the importance of looking at the marketing in your G-Cloud strategy and making sure it’s up to scratch. With now over £4.36bn going through the framework, having a solid marketing strategy is a great way to boost your chances of making sales.

Part 1 – Focus

In the first video in the series, ‘Focus’, Lindsay covers why suppliers need to make sure they’re targeting the correct potential buyers, what understanding buyers’ motives can do to improve your strategy, and also why it is essential to not waste time and efforts on unlikely prospects.

Part 2 – Completeness

In Part 2, Lindsay covers ‘Completeness’. This short video explains what public sector buyers are looking for in your G-Cloud listing, the importance of making sure your website and listing work alongside each other in your strategy, and how the process for buyers has an impact on how you market to them.

Part 3 – Get Marketing!

In the third and final part of our three-video series, the discussions had in ‘Focus’ and ‘Completeness’ are brought together and Lindsay explains how to ‘Get Marketing!’

In this video he outlines the assets suppliers already have that can be used to boost their G-Cloud marketing, the methods to communicate with public sector prospects, and how to bring your identified target personas to your assets and start engaging!

We hope you found the videos useful.