Advice Cloud

G-Cloud experts and government procurement consultants

0330 124 4224

  • About
  • For Suppliers
    • For Suppliers
    • Our Framework Services
      • G-Cloud
      • Digital Outcomes & Specialists
      • Technology Services
      • Transport Technology & Associated Services
      • Medical IT
      • Network Services
      • Technology Products
      • Data and Application Solutions
      • Other Frameworks
    • Our Support Services
      • Buyability™ Review Service
      • Win with G-Cloud
      • Win with DOS
      • Win Public Sector Business
      • Win Central Government Business
    • Our DPS Services
      • Artificial Intelligence
      • Cyber Security Services
      • Automation Marketplace
      • Spark Technology Innovation Marketplace
      • IoT Technologies Services
      • Digital Technology Services
      • Quality Assurance and Testing for IT Systems
      • Gigabit Capable Connectivity
      • YPO Care Technology
      • HSCN Access Services
    • Why Choose Us?
      • Case Studies
      • Our Experience
      • Our Process
  • For Buyers
    • For Buyers
    • Our Services
      • G-Cloud Support Desk
      • G-Cloud Procurement Services
      • Digital Outcomes and Specialists
      • General Support Services
      • UKCloud Health services
    • Why choose us
      • Our Experience
  • Training
  • Spend data
    • Spend data
    • Spend Data
      • G-Cloud Sales
      • Digital Outcomes and Specialists and Digital Services Sales
  • Resources
    • Resources
    • Procurement Essentials
      • Procurement 101
      • What is a Framework?
      • What is a Dynamic Purchasing System?
    • Ultimate Guides
      • Ultimate Guide to G-Cloud
      • Ultimate Guide to Digital Outcomes and Specialists
    • Tools
      • G-Cloud Sales
      • DOS and Digital Services Sales
      • Procurement Pipeline
      • Framework Alert
    • Resources
      • Blogs
      • G-Cloud
      • DOS
      • Business Guides
      • Expert Insights
      • Research
      • Events
      • Press
      • Videos
      • Announcements
  • Contact Us
G-CloudDigital Outcomes & SpecialistsTechnology ServicesTransport Technology & Associated ServicesMedical ITNetwork ServicesTechnology ProductsData and Application SolutionsOther Frameworks

Making the most of Digital Outcomes & Specialists 5

Watch our recent DOS5 webinar for free now. Our experts cover everything you need to know about the framework, and how to maximise being listed!

WATCH

Buyability™ Review ServiceWin with G-CloudWin with DOSWin Public Sector BusinessWin Central Government Business

Making the most of Digital Outcomes & Specialists 5

Watch our recent DOS5 webinar for free now. Our experts cover everything you need to know about the framework, and how to maximise being listed!

WATCH

Artificial IntelligenceCyber Security ServicesAutomation MarketplaceSpark Technology Innovation MarketplaceIoT Technologies ServicesDigital Technology ServicesQuality Assurance and Testing for IT SystemsGigabit Capable ConnectivityYPO Care TechnologyHSCN Access Services

Making the most of Digital Outcomes & Specialists 5

Watch our recent DOS5 webinar for free now. Our experts cover everything you need to know about the framework, and how to maximise being listed!

WATCH

Case StudiesOur ExperienceOur Process

Making the most of Digital Outcomes & Specialists 5

Watch our recent DOS5 webinar for free now. Our experts cover everything you need to know about the framework, and how to maximise being listed!

WATCH

G-Cloud Support DeskG-Cloud Procurement ServicesDigital Outcomes and SpecialistsGeneral Support ServicesUKCloud Health services

Read our 'Social Value in IT procurement' White Paper!

Social Value seems to be the hot procurement topic at the moment. But, what is it and does it have a place within IT and Digital procurement? Download our free White Paper.

READ NOW

Our Experience

Read our 'Social Value in IT procurement' White Paper!

Social Value seems to be the hot procurement topic at the moment. But, what is it and does it have a place within IT and Digital procurement? Download our free White Paper.

READ NOW

G-Cloud SalesDigital Outcomes and Specialists and Digital Services Sales

Grab a copy of our Public Sector Sales & Marketing Guide!

Our expert advisers and staff have put together this in-depth report to help you get to grips with navigating the Public Sector market. Grab your FREE copy here.

DOWNLOAD

Procurement 101What is a Framework?What is a Dynamic Purchasing System?

Download our free Guide to DOS Tenders!

Get expert advice and tips on how to write winning bids for opportunities on the Digital Outcomes and Specialists framework.

DOWNLOAD

Ultimate Guide to G-CloudUltimate Guide to Digital Outcomes and Specialists

Download our free Guide to DOS Tenders!

Get expert advice and tips on how to write winning bids for opportunities on the Digital Outcomes and Specialists framework.

DOWNLOAD

G-Cloud SalesDOS and Digital Services SalesProcurement PipelineFramework Alert

Download our free Guide to DOS Tenders!

Get expert advice and tips on how to write winning bids for opportunities on the Digital Outcomes and Specialists framework.

DOWNLOAD

BlogsG-CloudDOSBusiness GuidesExpert InsightsResearchEventsPressVideosAnnouncements

Download our free Guide to DOS Tenders!

Get expert advice and tips on how to write winning bids for opportunities on the Digital Outcomes and Specialists framework.

DOWNLOAD

Blogs, G-CloudPublished: 27 March 2019

How to get found on G-Cloud

  • LinkedIn
  • Twitter
  • Facebook
  • RSS

Unfortunately, just being on G-Cloud doesn't guarantee you sales. Here, we break down the best ways to make sure you're easy to find for prospective government Buyers.

How to get found on G-Cloud

In February the Government restated their commitment to ensure SMEs are given a fair chance at being awarded IT contracts. But this commitment alone wont guarantee that your company is going to start making more and more G-Cloud sales. The crucial question is: how discoverable are you? Now is the perfect time to optimise your G-Cloud listing to make sure that you can be easily found on the framework.

For your G-Cloud 11 listing, we thought it best to reiterate our advice about the most effective ways to increase discoverability.

Service name and Summary

Our most salient advice at team AC is to review your listing from the perspective of the buyer. If you were looking to procure the services that your company offers, what key words or phrases would you put into the search bar?

Basically, the language used in your service summary is crucial in making sure relevant buyers can find you, and that your listing succinctly and accurately displays what you have to offer. Don’t make this too short; you need to be extremely clear in detailing what you offer, using key terms that buyers are likely to search for. Depending on what you offer, general examples could include “data analytics”, “unified communications”, “cloud consultancy”, etc. Add some more specific phrases as well, to make sure your unique solution can be found.

However, do remember that the reader may well be from a procurement team—not a technical or marketing team—so be weary of using any language that is too sales-orientated or technical. For this reason we recommend having a mixture of people involved in the listing process; from sales, technical and marketing departments. This way, you’ll ensure that your listing is more universally digestible.

Filters

Another way of narrowing down the search criteria on G-Cloud involves applying filters. This is where those without more “nice to have” attributes are eliminated from the search. So, here your selected filters come into play.

According to the sales analysis carried out by our Strategic Adviser Lindsay Smith, the most significant attributes worth mentioning in your G-Cloud listing to achieve sales success are as follows:

  • Email or online and telephone support – Essential
  • Service availability 99.9% or greater – Highly significant
  • Audited secure software development standard – Significant
  • ISO27001 accreditation – Significant
  • Formal vulnerability management process – Significant
  • Staff security clearance conforms to BS7858 – Significant
  • Formal incident management process – Significant

Lindsay also carried out further research to determine the “Industry Standard” SaaS attributes across G-Cloud 9 listings. Results included “email support”, “knowledge of where data is stored” and “user authentication required”. Take a look at both reports for more detail.

Of course, not all of these attributes may be relevant to the service that you offer, but it is certainly worth keeping them in mind when writing and modifying your G-Cloud listing. If you refer to as many of the “Industry Standard” and “nice to have” elements that you can, research shows that your chances of sales success will grow.

Test it out

A good way to work out how discoverable your current listing is, involves working backwards. See how easy it is to find your own service on G-Cloud 10, by using key phrases and filters that sum up what you offer. If you appear with one or two other listings, great job! If you are one of 300, you probably need to rethink your listing. How can your service summary be more unique? How useful are your Features and Benefits to a buyer? Are you actually detailing what you offer, or simply using vague terms such as “software services” or “cloud solutions”?

Download our G-Cloud 11 listing best practice guide!

Share

  • LinkedIn
  • Twitter
  • Facebook
  • RSS

Tags: G-Cloud 11

Advice Cloud Latest

  • Entering the Public Sector Market
  • Diversity and intersectionality in procurement
  • The future of Education Technology
  • Watch our latest DOS5 webinar
  • G-Cloud & DOS Spending Review to Dec 2020
Tweets by @AdviceCloud

Related Posts

  • G-Cloud 12 and the Service Definition

    Our Strategic Adviser, Lindsay Smith, looks at why the Service Definition is an essential part of making a success of G-Cloud - especially with its upcoming 12th iteration.

    Read more
  • G-Cloud 11 is live

    G-Cloud 11 is live!

    It’s that time of year again where we welcome the new influx of G-Cloud suppliers to our favourite framework.

    Read more
  • About
  • For Suppliers
  • For Buyers
  • Training
  • Spend data
  • Resources
  • Contact Us
  • Terms and Conditions
  • Privacy Policy
  • Cookie policy
  • © 2021 Advice Cloud
wiredsussexchambermembertechukcrownsupplierSussex Business Awards 29Brighton and Hove living wageCyber Essentials CertifiedInnopsis

Advice Cloud Limited | Registered in England | Company Registration no 05776223
Registered Office: Advice Cloud Ltd, 15-17 Middle Street, Brighton, East Sussex, BN1 1AL

We use cookies to improve your website experience. For example we use cookies to show you relevant webinars, content etc.

We have placed cookies on your device to help make our website better. Some of the cookies we use are essential for our website to work.

We also use some non-essential cookies to collect information to provide you with a better experience and to improve Our Site by better understanding how you use it.

You can use this tool to change your cookie settings.

To control third party cookies, you can also adjust your browser settings.