[Video] G-Cloud marketing strategy: Part 2

In part 2 of our three-video series, 'Completeness', Strategic Adviser Lindsay Smith continues his explanation of how to set up a successful G-Cloud marketing strategy.

With G-Cloud 11 fast approaching, we asked our Strategic Adviser Lindsay Smith to give some advice on how to create a successful marketing strategy for G-Cloud. He came back to us with three informative videos on how to do just that, with the first in the series (‘Focus’) being released last week. You can watch part 2 now!

In this video Lindsay discusses:

• Why your G-Cloud listing and your website need to work together
• What buyers look for in a great G-Cloud listing
• How the buyer journey effects a supplier’s G-Cloud marketing strategy

We hope you like it – and remember to look out for part 3 coming soon!