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Making the most of Digital Outcomes & Specialists 5

Join our upcoming webinar, on Thursday 11th February, 11am until 12noon, to learn how to use DOS5 to win more public sector business.

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Making the most of Digital Outcomes & Specialists 5

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Join our upcoming webinar, on Thursday 11th February, 11am until 12noon, to learn how to use DOS5 to win more public sector business.

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Making the most of Digital Outcomes & Specialists 5

Join our upcoming webinar, on Thursday 11th February, 11am until 12noon, to learn how to use DOS5 to win more public sector business.

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Read our 'Social Value in IT procurement' White Paper!

Social Value seems to be the hot procurement topic at the moment. But, what is it and does it have a place within IT and Digital procurement? Download our free White Paper.

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Our Experience

Read our 'Social Value in IT procurement' White Paper!

Social Value seems to be the hot procurement topic at the moment. But, what is it and does it have a place within IT and Digital procurement? Download our free White Paper.

READ NOW

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Grab a copy of our Public Sector Sales & Marketing Guide!

Our expert advisers and staff have put together this in-depth report to help you get to grips with navigating the Public Sector market. Grab your FREE copy here.

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Download our free Guide to DOS Tenders!

Get expert advice and tips on how to write winning bids for opportunities on the Digital Outcomes and Specialists framework.

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Download our free Guide to DOS Tenders!

Get expert advice and tips on how to write winning bids for opportunities on the Digital Outcomes and Specialists framework.

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Download our free Guide to DOS Tenders!

Get expert advice and tips on how to write winning bids for opportunities on the Digital Outcomes and Specialists framework.

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Download our free Guide to DOS Tenders!

Get expert advice and tips on how to write winning bids for opportunities on the Digital Outcomes and Specialists framework.

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BlogsPublished: 12 September 2018

[eBook] Getting an edge in business-to-government (B2G) marketing

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Social media influencer & marketing whizz Bill Mew has written an exclusive eBook on how to beef up your public sector marketing strategy.

Getting an edge in business-to-government (B2G) marketing

Bill’s Four Top Tips for Business to Government (B2G) Marketing:

1: Don’t waste time on content that won’t get noticed

Too much effort goes into creating content that sits on a website getting no attention at all. Focus on creating impactful and engaging content and ensuring that it gets placed where it will be seen and gets shared widely, including with the influencers that matter most.

“90% of all content marketing gets NO reaction. That’s massive wasted effort and opportunity cost”

2: Access the best facilities and skills on demand

Uber and AirBNB have shown us that we don’t need to own the best facilities or employ the top talent as long as we can have access to it when we need it. You don’t need to own a TV studio, have an analyst relations expert or have specialist writers when we can provide it all.

“Make the gig economy work for you. Supplement a lean team with the very best external resources”

3: Boost productivity with smart use of automation

To be effective in social media, you ALL need to be engaged – not just the company, but all the execs and salespeople too. Many of them don’t have the skills, time or focus to do this. Smart automation can accelerate your engagement and maximise your productivity.

“Use intelligent automation to optimise resource utilization and maximise productivity”

4: Apply amplification to maximise reach

There are many agencies that will promise great results. How many of them have actually achieved a real level of eminence for themselves or their clients? How many of them rank highly in global social league tables or have direct relationships with the top influencers and analysts?

“Don’t be fooled! There is NO substitute for real engagement or real influence.”

Find out more in Bill’s Getting an edge in business-to-government (B2G) marketing eBook!

Download our 'Getting an edge in business-to-government (B2G) marketing eBook!

About Bill

Bill Mew is a cloud visionary and campaigner. Previously a global leader for a top fintech firm (a $26Bn division of IBM) and now a strategist for UKCloud and an Advice Cloud Strategic Adviser. Bill is a prolific blogger and speaker on issues such as privacy, cloud, GovTech and OpenStack. He is also one of the world’s top social media influencers on these topics and advises on content and influencer marketing.

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