Get Marketing for G-Cloud 9

G-Cloud 9 is now officially open! In this third part of our G-Cloud best practice guides it's all about MARKETING.

 

• MAKING THE LONGLIST: To make any sales you first need to make sure buyers can find you when they search the Digital Marketplace. In this part of our G-Cloud guides you can read a few search optimisation tweaks that might help you do that. And, don’t worry it’s not as daunting as Google.
• MAKING THE SHORTLIST: One of the big changes to G-Cloud 9 has been making the service definition optional. Long term this is a great change. However, as the private sector is notoriously slow to adjust we still recommend you create one. These are our DOS’s and DON’T’s.
• BE EASY TO DO BUSINESS WITH: You might think Dah! Well of course we are! But can buyers see that from your listing? Our tips might help you craft your listing in a way that reflects your flexibility and accessibility.

The best practice guides are a way to help vendors get their listing spick and span for G-Cloud 9 but also to support them in what comes next. What to do after your application has gone through.

Hopefully you already read the first two parts of our G-cloud best practice guides and are on your way to GETTING COMPLIANT and OPTIMISED for G-Cloud 9. The series is produced in partnership with Lindsay Smith from Gcloud Sales so of course a big thank you to him!

WE CALL THIS THE G-CLOUD MATURITY MODEL:

1. Get Compliant > 2. Get Optimised> 3. Get Marketing > 4. Get Selling > G-Cloud Success